Marketing Manager

As Marketing Manager of Collegewise, I had the privilege of spearheading omnichannel marketing initiatives to drove substantial growth for the organization. 

 

Managing inbound and outbound marketing practices, my responsibilities included:

  1. 1. Email marketing and content creation for internal and external audiences
  2. 2. Social media strategy on Instagram, Facebook, and Twitter
  3. 3. Ideating and directing paid social campaigns (graphic design, landing pages, and copywriting)
  4. 4. SEO, blog writing, and SMS marketing

280+

Events organized and executed (2022-2024)

$2M+

Event revenue generated in 2023.

41%+

Increase in blog traffic in 2023.

113K+

Social media revenue generated in 2023.

30%+

Growth in lead generation in 2023.

01- Webinar Strategy

Spearheading the webinar strategy involved building much of the strategy, content, schedule, and reporting from scratch. 

  1. Building out comprehensive reporting on key performance indicators (KPIs)
  2. Designing decks, training speakers, and facilitating events
  3. Spearheading advertising collateral (landing pages, registration workflows, paid social creatives, and ad copy.

02- Paid Social Strategy

From ideation to execution, my role in managing the content and advertising on Instagram and Facebook built the foundation for Collegewise to grow their lead generation by 41% in 2023. 

 

Paid social advertising included:

  1. Content campaigns (eBooks and white papers)
  2. Event promotion (webinars and on-demand events)
  3. Consultation campaigns 

How Much Does College Counseling Cost?

Collegewise

03- Paid Search & SEO

  1. Crafting paid search ad copy and designing campaign landing pages
  2. Optimizing all blog posts to target relevant keywords in order to increase organic traffic
  3. Conducting keyword research on SEMRush and developing original blog content