Social Media Strategist

At Edifier, I was responsible for maintaining a monthly social media calendar, handling influencer partnerships, giveaways, and increasing brand awareness on Facebook, Instagram, and Twitter. 

 

I was also responsible for preparing insights and generating performance reports to improve the overarching strategy and optimize each social media account.

6,000+

Followers generated in 3 months.

12+ 

Influencer relationships and paid partnerships in 3 months.

250%+

Increase in engagement in 3 months.

10K

Milestone hit.

01- Social Media Goals

The main goals for Edifier were as follows:

  1. Increase brand awareness
  2. Improve engagement
  3. Increase follower count
  4. Improve website traffic

02- Creative Strategy

My strategy to improve Edifier's presence on social media was by increasing follower engagement and building a community. 

Through consistent scheduling (4 posts a week), daily engagement on stories, along with influencer marketing efforts, Edifier's follower count grew 6,000+ within 3 months of working together.

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